Patients who feel supported stay on therapy.
How Pleio's GoodStart® Program Works
Pleio humanizes the healthcare journey by connecting newly prescribed patients with trained peer supporters called GoodStarters. Through personalized, human-first outreach at the start of therapy, GoodStarters deliver emotional support and patient education that builds confidence, reduces dropout, and improves long-term adherence outcomes.
A human hello at the moment it matters most.
GoodStart reaches patients during the highest-risk window — the first 100 days of therapy — through trained peer supporters.
Patient Identified
A new prescription triggers outreach through a patient's pharmacy or brand program.
GoodStarter Connects
A trained peer supporter reaches out to the patient equipping them with the knowledge, skills, and confidence needed to confidently navigate their therapy journey.
Barriers Addressed
The GoodStarter listens and works through what's getting in the way of adherence such as confusion, fear, cost, or simply not knowing what to expect through a series of touchpoints.
Adherence Holds
Patients who feel heard stay on therapy. Digital support extends the conversation on their terms.
Broad experience. Consistent outcomes.
Pleio has spent more than a decade earning the trust of pharmaceutical brand teams, building peer-to-patient programs that perform consistently across 30+ chronic disease states and conditions.
Patients reached in the first 10 days
We connect with the majority of patients within their critical first-fill window — before doubt, side effects, or cost concerns derail adherence.
Days earlier to refill
GoodStart patients don't just refill — they refill sooner, signaling stronger engagement and confidence in their therapy from the start.
Improvement in persistence through 3 refills
Patients supported by GoodStart are measurably more likely to stay on therapy through the first three refills — the window where most drop-off occurs.
Accountability that
Pharma Partners
Can Rely On.
A peer support network is only as strong as the people in it. That's why every GoodStarter completes GoodStartU, Pleio's proprietary certification with training on conversational soft skills such as empathetic listening, HIPAA, pharmacovigilance, crisis management, and brand-specific materials, before making a single patient call.
Quality doesn't stop at onboarding. Every GoodStarter is held to a minimum QA score to ensure the patient experience stays consistent at program scale. GoodStarters who don't meet the standard don't stay in the network. This gig-economy model gives pharma brand teams what they need: a flexible, scalable workforce that drives cost efficiencies without compromising the human connection that makes the program work. The result is a nationwide team of peer supporters your brand can rely on, call after call, patient after patient.
MEET THE GOODSTARTERSPrivacy first. Compliance built in.
GoodStart® is fully tested, TCPA, SOC 2 Type 2 certified, and HIPAA compliant, ensuring safe and secure patient interactions.
